Privacy notice

November 2022

Americana Group – the Egyptian company for international touristic projects -   ("Americana Group", "We", "Us") is a controller of your personal data. We respect your data and your privacy is important to us.

This Privacy Notice explains what personal data we collect and how it is used. This notice also explains what rights you have over your personal data and how you can use those rights.

You have the right to object to some of the processing which Americana Group] carries out. More information about your rights and how to exercise these is set out in the below section of this notice.

Americana Group registered office is 47 El Batal Ahmed Abd El Aziz St., Mohandeseen, Cairo, Egypt

Summary of how we use your data and your rights

  1. Information we collect from you

  2. Information we receive from third parties

  3. How we use information and the legal basis

  4. Data sharing

  5. International transfers

  6. Cookies and similar technologies

  7. Data retention

  8. Your rights

  9. Contact details

  10. 10.

    Which Americana Group the Egyptian company for international touristic projects -   entity is the controller?

1. Summary of how we use your data and your rights

We use your data to provide and improve our products and services, including for marketing, research, feedback and enquiries, and for safety and security purposes.

We will use your data to comply with laws and regulations. We use your data to prevent and detect crime, such as fraud.

You have the right to object to some of the processing  Americana Group- the Egyptian company for international touristic projects -    carries out. More information about your rights and how to exercise these is set out in the “Your rights” section of this notice.

When you give consent, you are able to withdraw that consent at any time, for instance by emailing us, details in the contacts section at the end.  You can also exercise any other data rights, such as obtaining a copy of your data, correcting, deleting or restricting how we use your data. Please see “Your rights” for more information.

Our websites and app (where available) use cookies and similar technologies to improve functionality, recognise you and to customise your experience. You can reject and block cookies in your browser settings. Please see our Cookie Notice for more information.

2. Information we collect from you

We collect information when you purchase something or use our services This includes store visits, using our websites or app, or corresponding with us.

In particular:

  • We keep information you give us directly such as contact details (including

    name, email, address and telephone number), comments, region, frequency of visits, feedback and marketing opinions.

  • Where applicable, we record and analyse store, web and app visits, details of your purchases, including where you take advantage of our promotions.

  • If there is an incident, we log information about it.

  • If you engage with us online via our website or app, our cookies and similar technologies will capture your IP address, your location, and record how you use the site or app to help improve it and improve your user experience, where your browser settings or permission allows for this.

  • If you post information online about us or provide feedback, we keep a record.

  • If you contact us directly and complain or give feedback, receive compensation, we will record details and all related information (including that you provide to us) such as emails, letters, phone calls, date of birth to our product customer information helplines, including those operated by third parties as detailed in Section 5 below. If you complain about a third party’s food, beverage or other product which we sell then we might pass your details to those third parties as part of the process followed to seek to resolve your complaint.

  • We use CCTV in our premises for the prevention and detection of crime and for safety and security reasons.

4. How we use information and the legal basis

We are allowed to use your data only if we have a proper reason to do so such as:

  • To fulfil a contract we have with you;

  • When it is in our legitimate interest;

  • When you consent to it; or

  • To comply with the law.

A legitimate interest is when we have a business or commercial reason to use your data. This involves us making an assessment of when we can rely on our legitimate interests. For more information on this assessment please contact the  Americana Group- the Egyptian company for international touristic projects -    Data Privacy team – contact details at the end of this notice.  

We have set out below how and why we use your personal information and the legal basis we rely on. This is also where we tell you what our legitimate interests are.

When you buy something from us we use your information to fulfil our contract with you.

We take information to communicate with you, check your identity, take payment, and provide products and services.

To run our business and pursue our legitimate interests, we use your information.

Our legitimate interests include keeping our records up to date, fulfilling our legal, compliance and contractual duties, working out which of our products and services may interest you, improving our site and apps, and services, developing new products and services, and telling you about them and conducting market research.

Further details of our legitimate interests:

To run and promote our business, we use your information:

  • To provide and improve our products and services,

    including in-store WIFI

    and to respond to you if you contact us.

  • To record communications, including incoming and outgoing calls and emails, for staff training, quality improvement purposes and establishing facts and to deal with concerns or complaints that you may raise.

  • When we monitor

    Americana Group

    websites, social media platforms such as Facebook, Instagram and Tik Tok and any online services. If you post comments online or in other media, we capture this information, use it to contact you, and use it to improve our products and services.

  • To understand you better as a customer by analysing your transactions and other information you provide to us or which we learn through your interactions with us.

  • To contact you where you provide us via App, at store Counter , or with market research feedback or pass this data to a third-party business partner of ours for panel market research analysis


To prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, including where we are required to do so by law, we:

  • Monitor and review CCTV


    record communications and emails.

  • Use other organisations to check the validity of the credit or debit card details you use to pay (for further details see “Data sharing” below).

To comply with law, assess and uphold legal or contractual rights and claims, and for monitoring, auditing and training on compliance matters:

  • We monitor

    and record

    communications, including incoming and outgoing calls and emails.

  • We verify your identity in certain circumstances.

  • We keep records to comply with health and safety legislation, including accounting for the number of individuals on our premises and logging accidents.

  • We will process information in connection with any complaint that you make in relation to the products which you purchase from us or the service which you receive.

If you give us consent, we:

  • Use cookies or similar technologies on the website, app and in marketing emails, including analytic cookies. For more details on our use of such technologies, 

    click here

     to see our Cookie Notice.

  • Show you targeted advertisements within your social media networks if your consent is required by law

  • Through the settings on your device, send you push notifications through the app


  • If you use the store locator in the app or site and enable location services, it will notify you of the nearest Costa

  • Use data for other purposes where we explain that purpose when we ask for your consent.

When you give consent, you are able to withdraw that consent at any time by contacting us at the email address at the end of this notice. If you do so we can only continue to use your data if another legal basis applies, such as when we’re required to do something by law.

When the law requires us to process your data we will do so. This can include:

  • Legal, compliance, regulatory and investigative purposes, including for government agencies and law enforcement.

  • When you exercise your rights under data protection legislation,

5.  Data Sharing

Detail any companies that [Insert Franchise Partner name]  the Egyptian company for international touristic projects -   Americana Group may share personal data with and why.

We use third party providers for the following services:

  • WiFi

  • Sending promotional offers

  • Customer feedback surveys

  • Data analysis to enable us to optimise our services (including locations and products)

  • Insurance

  • IT development, support, maintenance and hosting, including the provision of applications and website hosting

  • Payments’ processing to enable you to pay by credit or debit card

  • CCTV system provision and maintenance

If our business is to be integrated with another business or sold, your details would be shared with our advisers and any prospective purchaser’s advisers. Your information could be passed to the new owners. (You will be notified if this happens).

Personal data may be shared with government authorities and/or law enforcement officials for the prevention or detection of crime, if required by law or if required for a legal or contractual claim.

If you complain about a third party’s food, beverage or other product which you have purchased from us then we may need to pass your details to the relevant third party as part of the process followed to seek to resolve your complaint.

6. Cookies and similar technologies

This website is managed on behalf Americana Group  the Egyptian company for international touristic projects -    by Costa Ltd and uses cookies and similar technology. Full information is in the Cookie Notice. This includes information on how to adjust your browser settings to accept or reject cookies.

7. Data retention

We keep your data to enable us to fulfil our contract with you or to provide services, whilst you are an active user of our site or app or where required by law or to protect legal rights.

We always look to keep your data for the minimum time in line with data protection principles and our processes. For example, we keep:

  • Records of payment information in line with tax law and audit requirements.

  • Customer feedback and correspondence with our customer services teams depending on the nature of the interaction and any applicable law, such as health and safety. This enables us to respond to any questions or complaints.

  • Information to maintain records according to rules that apply to us.

We may keep your data for longer if we cannot delete it for legal, regulatory or technical reasons.

9.  Your rights

You have rights over your personal data. You can:

  • ask for a copy of your information;

  • ask for information to be corrected;

  • ask for information to be erased or deleted;

  • ask for us to limit or restrict processing;

  • object to us processing your data, in particular, where we do not have to process the data to meet a contractual or other legal requirement and in relation to processing for direct marketing purposes, including profiling for direct marketing purposes;

  • ask us to send you a copy in a structured digital format or ask for us to send it to another party.

Some rights, however, may be limited. We may be obliged by law or regulation to keep information. We must respect other people’s privacy as well, which means we may need to redact or remove information where it includes personal data about someone else, even if it is connected to your data. On occasion there may be a compelling legitimate interest to keep processing data.

If you want a copy of your data, to object to how we use your data, or ask us to delete it or restrict how we use it or, please see ‘Contact details’ below. To process a request from you, we may need to confirm your identity to ensure we’re accessing the right data.

You have a right to complain to your data protection authority Ministry of Communications and Information Technology (

10. Contact details

For consumer general enquiries or complaints relating to in-store experiences please

To exercise any of your rights or to withdraw consent (where you provided it) you can email:

For any queries relating to data protection, please contact Americana Group  Data Protection Officer by email at or write to them at 47 El Batal Ahmed Abd El Aziz St., Mohandeseen, Cairo, Egypt

We may change or update this notice from time to time. We will communicate these as appropriate – for example, by updating our website or, where legally required, by actively telling you about the changes.

11. Which Americana Group entity is the controller?

The controller for your information is Americana Group ,

47 El Batal Ahmed Abd El Aziz St., Mohandeseen, Cairo, Egypt

Please remember that when you click a link to go from our website to another website, our Privacy Policy no longer applies. Any browsing and interaction on another website, is subject to that website's or third-party notices and policies which we recommend you read. This policy applies solely to data collected and processed by Americana Group